# 15 Web 2.0 – Different Perspectives

• Libraries, like many other public service institutions, are struggling with the changes that have been brought about by the advance of technology, lifestyle experiences of the public and increasing customer demands. This trend will continue for the next several years as the new model of libraries is created and continues to evolve in the future.

  One potential service model for public libraries is to offer patrons three unique yet overlapping and supportive service modalities. These modalities are largely based on the generational aspects and the demographics of each particular library. One size does not fit all in this new model, rather a mix of service options will increase the user experience and will hold new opportunities for libraries to expand their reach in the community.

  Each of these service delivery strategies is briefly described below.

• The physical building – although many of our customers may no longer see a need for the physical space historically known as the library, we will continue to provide this real world resource for important reasons. People need and want a place to gather and be with other people - just look at the evidence: a new mom with her child at story time; the customers attending a program or book club; or the teenagers who just want to a place to hang out. A physical building will play an important role in the entire social networking phenomenon that is supported by Internet sites like Facebook, My Space and others.

• The eBranch – we must continue to build and improve our virtual branch. In short, some people prefer reading ebooks, completing library transactions online and being a part of the "e" community of users.

• The Hybrid – because we must serve the needs of such a diverse population we must adopt the Hybrid model and a mix of services. Just like the increased popularity of the hybrid cars we too must think of ways to provide new and enhanced traditional services through both the physical building and the virtual branch and continue to change and adapt to the new technologies and the needs of the customers in our communities.